How mobile app can help your retail store to succeed?

The retail industry is considered as one of the largest markets presence for human society. Dealing with the FMCG, retail industry plays an important role in the day to day lives. Though people have begun participating in the e-commerce transactions and are actively accepting the growing online market, experts say that it is just the beginning. As per the reports, there was a hike in the mobile retail market and a rise in retail sales by 7.1%. While the brick and mortar noticed a hike of 4.6% and the e-commerce market grew by 21.8%.

Mobile app in a retail store

Now, let us discuss the major advantages of mobile app how it can help the retail store to succeed and result in better options as:

·         Ease

You need not require any skilled users to use e-commerce technology with the help of mobile. They can even be surfing via the interface and chose their preferred product from the list of the available products.

·         Brand awareness

You can make people aware of your brand in many effective ways. At the brick and the mortar stores, it is quite tough to acknowledge the people about their brand value and the advantages of it. However, while purchasing through mobile they might have sufficient time and you need to give the space to covey those details.

·         Distinct entity

No doubts that the fast-growing tech world will give you sufficient space to be distinct. By making you stand out from the crowd; you might have better chances to earn the trust of your buyers.

·         Personalized services

With the help of retail mobility solutions, users can avail personalized services to your users. This won’t just improve their experience but will also help them to enhance their brand value and earn their loyalty.

·         Wider Reach

Brick and mortar stores need not have a wider approach and even if someone wants to visit that one. With the help of e-commerce platform, you can attract distant customers.

Disadvantages of mobile retail stores

The major drawback about the mobile retail stores are given below as:

·         Smartphone limitation

Smartphone despite their various benefits have the limitations with them as their screen size is one of the major limitations for the users.

·         Connectivity

Network connectivity is another factor that can irritate users at the time of shopping and have excessive buffer time which can distract them.

·         Risk factor

Every business has its own set of risk involved and the same goes with the mobile retail business. There can be a threat of security breaches by the hackers that remains with users.

Conclusion

The m-ecommerce is expanding much faster than it was believed too. The advent of new technologies like Artificial intelligence, RFID, etc is continuously changing the scenario of market standards. On the other side, the users are getting habituated to the ease of access that they get through the mobile business.

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