How can marketing become easy with iBeacon Technology?

Beacons are the cutting edge retail marketing technology in this economic world of omnichannel retailers shopping whereby the entire process of customers interacting with the brands take essential changes. It revolutionaries the way devices have proved helpful for customers by offering them compatible and amicable shopping experience. iBeacon technology services have battery life and are tremendously comparing to usual GPS based solutions. This allows mobile application services to locate the geographic location of the users by delivering appropriate content as per their present environment with the help of this technology.

iBeacon Technology in Marketing

Bluetooth technology has already been in use to unlock the cars or paint digitally for improving the customer experience. Similarly, beacons in combination with it can help to streamline the business as it allows immediate access to all electronic records or physical spaces which can prove to be a money saving for large businesses. The typical use of this technology in the retail scenario is as follows:

·         Get in touch with the customers

·         Provide them with offers and coupons which are proximity based

·         Provide relevant loyalty programs information

·         Permit the contactless payments

·         Sell appropriate products as per the time and circumstances

Benefits of iBeacons in Marketing Industry

Beacons are quite helpful in the organizations in a larger way by collecting the data of customers which can help in sending them targeted content. But, there are certainly more advantages of iBeacon technology to the marketing industry to adopt for providing god marketing experience in any field as:

·         Analytics for optimization

Large amounts of untapped data which can be collected by retailers with the help of beacons enhancing the in-store customer experience. Beacon has the ability to take customer engagement to a totally higher level providing product information specifically that depends on their location catering to their specific needs.

          

·         Empowering sales associates

Retailers are empowered with devices which allow customers to get in touch with the sale associate within the app whenever they require assistance.

·         Contextual applicability

Contextual relevance is vital as shoppers are already using shopping apps, therefore, you can go further and try proximity-based apps to get personalized marketing messages.

·         Contactless payments

In-store use of beacon technology permits the shoppers to make the real purchase in real time without using any physical payment option like cash or credit cards or account.

·         Digital loyalty and customers rewards

Retail stores send offer with the bonus points for their loyalty card holders that often customers tend to forget while shopping. This technology can be used by the shoppers which allow them to earn points on entering the store.

Conclusion

Proximity-based beacon has thus made radical changes in the entire digital marketing platform with the increase in the number of industries incorporating this technology.

For more details regarding beacon technology services or digital marketing services, you can directly reach us at Tekshapers.com.