Why Mobile and Website speed matters for business enhancement?


Every e-commerce organization asks this question “what should be my website speed ideally? Well, as per the reports of Google’s site performance for webmaster” the e-commerce website must not take more than 2 seconds of time to load”. Therefore, the answer to the speedy website development can be placed like this, that it is expected that the website must load under half a second. The website load must load between 500 milliseconds to 2 seconds maximum. Pingdom, which is a tool to check websites, has provided the facts of websites which obtained its service. According to it, an average page with 3MB size takes 5 seconds of time to load. In comparison to the last 5 years, the performance has increased by 250% but it has not reached its ideal mark completely.

Need for speed in Mobile App Development
As per the reports of Amazon, it has been found that one-second delay can cause conversion drop by 7% and if daily sales $100k, then Amazon would lose $2.5m just because of one-second delay. The more is the page load time, the more will be the chances of abandonment increases significantly, and this by revenues would significantly drop. As per the reports, it has been stated that:
·         About 46% of users say that waiting for the page is tiresome work
·         About 53% of users abandoned the site if the pages took more than 3 seconds to load
·         About 65% of users assume that the brand is not up to the mark if its website takes a lot of time to load
In days of e-commerce, mobile availability and responsiveness is the most. There are some reasons behind the bad performance of the sites which needs to be taken care. The resource request and redirects must be kept minimal for user engagement. It has also been noticed that 60% of the pages contain more than 10 java scripts and each request comprised of pages rendering. Around 48% of the pages contain custom fonts and that takes time for sure and custom font’s optimization has to be ensured for the speed issues.
As per the research, which was taken place between the 33 major online retailers stated that the abandonment rate for the mobile is more than desktop shopping carts. The page which usually takes 6 seconds to load would experience a 50% conversion loss. Walmart stated that for every 100ms improvement in the speed, extra 1% revenue is gained and this is 1% revenue comprises of billion dollars.


Your page load time impacts your SEO rating and the presence of social media resulted in an increase of 202% in e-commerce. If the speed of your application is not up to the mark, then the chances of Google keeping your website at the latter place of queue increases. Therefore, investing billions of money in SEO becomes useless if your website is not up to the speed, as SEO impacts the website & mobile app development in various ways.
Conclusion
In today’s era, speed is the hero of online business be it app or a website, whoever achieves its gains a competitive edge over its competitors in the market. And every year ideal page loading time is getting shorter and to retain and gain customers, your e-commerce business has to be in the top row of this speed race.
For more details regarding mobile app & web development services, you can directly reach us at Tekshapers.com.

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